#TC3summit Vendors As A Path To Market

Vendors are often a better path to market than working with operators. Though that may be counter-intuitive to a startup who wants to strike a carrier deal, it is often the case that (when the technology interacts with their existing hardware) the operators require the startup to work with their equipment vendor anyways. A vendor partnership also has the potential to take the startup to multiple carriers, leveraging the large established sales force of the vendor.

Panelists:
Karthik Balakrishnan - Amdocs
Per Karlsson - Ericsson
Laurent Le Gourrierec - Alcatel-Lucent
Michael Minkevich - Luxoft
Manish Mukherjee - Wipro Technologies

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