Personal Devices, Personal Connection: Mobile Advertising From The Perspective Of Brands

ALIA LAMBORGHINI - Vice President, Sales at Millennial Media
JOSH CHERFOLI - Online & Relationship Marketing Manager at Porsche Cars North America
JENNIFER GASSMAN - VP Group Media Director at Moxie Interactive
MATT JONES - General Manager Mobile at The Home Depot

Business Insider recently reported that 90 percent of 18-29 year olds sleep with their smartphones, and the latest Mary Meeker slides contained data saying that people check their phones an average of 150 times over the course of a single day. These statistics speak to the tremendous personal connection people feel with their devices, and the need of the consumer to never be apart from their phone or tablet.
As advertisers examine today's landscape, they suddenly find themselves with a chance to reach consumers nearly 24 hours a day, on devices that they are being used for everything from gaming to finding a restaurant to eat at that night.
The most successful brands have discovered that they can use mobile to reach and engage consumers in ways that are not possible in any other medium, and they are setting up campaigns with unique targeting and creative capabilities that are truly moving the needle.

In this panel, representatives from Home Depot, InterContinental Hotels and Moxie Interactive will discuss the top mobile trends that are impacting the landscape today, and the unique approaches to advertising that they are taking in response.

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