#TC32014: Telco Innovation Case Study: Vodafone & Argyle Data - Part 1

TC3 2014 Panel:
Dr. Volkmar Scharf-Katz, Chief IP Networks Partner, R&D and Head of Service Platform at Vodafone US Inc. and Dr. Ian Howells, Chief Marketing Officer at Argyle Data present a telco innovation case study.

The topic is innovation to prevent fraud. State of the art technologies now enable more opportunities to prevent fraud than ever.

There are several operational drivers which require innovations in fraud:
- operational issues have become a real pain
- The brand perception is impacted (Net Promoter Score)
- The revenue is impacted (Margin)
- The sophistication of fraudsters bypassing rule based known prevention algorithms will become a challenge
- The complexity of fraud analysis becomes a huge challenge
- Discover the unknowns - generate insights never seen before
- Time to resolve fraud issues is critical - it should be in near real time

In this case study Vodafone and Argyle Data explore how we need to manage extreme scale without extreme cost to achieve better security.

MVI 0130

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