Data Monetization: Leveraging Subscriber Data For Rapid Service Development

Data Monetization: Leveraging Subscriber Data for Rapid Service Development and Improved Customer Segmentation

Monetizing data is an important way for carriers to extract more value from their fast growing data networks. By leveraging next generation analytics platforms, carriers take advantage of a real-time analytic and marketing engine to create highly personalized and time-sensitive offers that uniquely impact customer segments. In this webinar, you will discover solutions that provide rich insights on subscriber behavior such as analyzing respondents across many demographic attributes, locations, device types, and more.

Brian Jurutka
SVP Global Telecoms,
comScore

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