2012 TIA: Who Will Unlock Network Value - CTO, CMO Or CIO?
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Description
Allison Cerra, Alcatel Lucent Chief Marketing Officer, reviews challenges carriers face in terms of unlocking the value of the network. Traditional roles of CTO, CIO and CMO are blending and lines of responsibility are blurring. In her book " Identity Shift", Allison highlights the need for carriers to look at the network from the user experience point of view versus the carrier's traditional functional silo point of view.
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