#MWC15 ROAMING: Why Do Carriers Have Separate Retail And Wholesale P&L?
Description
Mary Clark, Syniverse CMO, explains to Jeff Mucci, RCR Wireless News, why mobile operators have two separate profit and loss centers for retail and wholesale roaming.
In one work, Mary sums it up as "Legacy" mentality.
In order to reap full benefits, which Syniverse estimates to be upwards of $50 billion market opportunity, mobile operators will need to aggressively change pricing and promotions strategies.
MAH01745
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