The Smarter TelCo: Exploring Service And Network Intelligence To Improve Customer Loyalty And Profit

How will increasingly detailed service intelligence and network data change the game for wireless service providers? Of late, it seems like everyone from traditional equipment manufacturers to testing companies to BSS/OSS software vendors are making service and network assurance claims to help carriers defend subscribers from OTT providers, reduce churn and drive value-added service revenue. New network capabilities, and insight on the customer experience and network operations, offer promising possibilities for optimizing and monetizing networks. The RCR Wireless News editorial team breaks down the rhetoric by exploring the following questions: What are the elements of "end-to-end" network intelligence and customer experience management? Who are the major players? What do carriers really care about - OTT applications, churn or incremental revenue per customer, household or enterprise? What impact will customer experience and network intelligence have on a carrier's bottom line?

Moderator: Kelly Hill, Reporter, RCR Wireless News
Presenter: Martin Guilfoyle, Vice President, Innovation R&D, Syniverse
Presenter: Jason Miller, Product Marketing Manager, Service Assurance, Empirix
Presenter: Frank Yue, Technical Marketing Manager, F5 Networks

Show more