Understanding Analyst Influence: Why Analysts Matter

Influencers play a key role in any business and industry analysts are key influencers in the tech industry. Analysts influence all phases of purchase decisions as well as vendor product and business plans. In the following video, analysts and industry executives dive into the analyst role and discuss why it is so influential in a B2B setting.

This piece is part of a series titled “Understanding Analyst Influence.” Through print and video pieces, the Juniper Networks Global AR team’s goal is to inform audiences about the influence of analysts in today’s market, how analysts work and who they work with, common trends in the analyst industry, and how to master communication and relationships with analysts.

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