Can A Stadium Be Agile?

Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. In the era of smartphones, signaling storms, sports bars, home theaters, and rising ticket prices, simply providing in-stadium watching experience is not enough. Dortmund Football Club saw 80,000 audience come to the stadium and 250,00 followers added on Facebook and 50,000 on Twitter during the week of Cup Final. The challenge for stadium operators and sports franchises is: How do we enhance digital experience at the stadium and engage fans outside the stadium with the club?
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