2013 CTIA Winning Through Customer Analytics: Linking Strategy To Real-World Execution
Description
This Executive Interview is designed to share the experience and insight from T-Mobile through a transformational journey with its Customer Analytics Modernization program and the role data science plays in shaping a new horizon of business requirements. Learn how this operator's recent investments across enabling data platforms deliver an agile approach to serving information in powerful ways. Gain deeper perspective from—
Highlights of the business case behind the strategy of data insights and where advanced analytics serve the needs of a broader user community;
Predicting consumer behavior through unsupervised learning methods and the evolution of machine learning;
Influencing customer outcomes through the application of Bayesian methods in CRM applications;
How T-Mobile transforms its data into ready-to-serve analytics capabilities that produce real competitive advantage.
Interviewer: Frank J. Bernhard, Director, Strategy + Analytics Practice Leader, Deloitte Consulting, LLP
Mikael Weigelt, Director, Operational Insights, T-Mobile USA
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