Are LatAm Carriers Embracing Customer Experience Solutions? Interview With Amdocs’ Chris Williams
Description
As the competition increases in the market, telecom operators seek for solutions to help them improve customer’s loyalty. This is the opinion of Christopher K. Williams, head of global marketing at Amdocs . During Futurecom event, he talked with RCR Wireless News’ Latin American correspondent Roberta Prescott about how regional carriers are embracing customer experience solutions.
“Latam market is getting more and more competitive, both by carriers themselves and because of the entry of the OTTs. What operators need to do is to deliver an even better customer experience,” he said, noting that Latin American market is still characterized by a tremendous amount of investment in the network.
Chris Williams also noted that if carriers are going to push the quality experience they have to deliver a higher quality of service.