RCR Talks Social Gaming With Brian Reynolds Of Zynga

After his keynote on the first day of SXSW in Austin, Texas, RCR Wireless talks to Brian Reynolds, chief designer at Zynga. The social gaming firm, most famous for games like Farmville and Mafia Wars took social gaming to Facebook where Reynolds describes a socially-motivated gaming experience designed for sharing with friends. He describes Facebook as the ideal platform because users can experience the game with people they know and care about therefore pushing forward their desire to keep on playing and making the experience more rewarding overall.

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