Wi-Fi: The Perfect Retention Strategy - Wi-Fi Now Bonus Episode
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Description
Acquiring a mobile subscriber is costly – and losing one is even more expensive. Mobile carriers all over the world are beginning to realise that Wi-Fi services perform extremely well as a retention strategy, far outweighing the cost of introducing such a service.
Johan Terve, VP Marketing, Aptilo Networks digs into the details of the retention business case with the help of one of the world’s thought-leading vendors.
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