RCR Editorial Webinar: The Smarter TelCo - Exploring Service And Network Intelligence
Description
How will increasingly detailed service intelligence and network data change the game for wireless service providers? Of late, it seems like everyone from traditional equipment manufacturers to testing companies to BSS/OSS software vendors are making service and network assurance claims to help carriers defend subscribers from OTT providers, reduce churn and drive value-added service revenue. New network capabilities, and insight on the customer experience and network operations, offer promising possibilities for optimizing and monetizing networks. The RCR Wireless News editorial team breaks down the rhetoric by exploring the following questions: What are the elements of "end-to-end" network intelligence and customer experience management? Who are the major players? What do carriers really care about - OTT applications, churn or incremental revenue per customer, household or enterprise? What impact will customer experience and network intelligence have on a carrier's bottom line?
This webinar explores the ecosystem of customer experience and service management and the customer life cycle, examining what types of data can be provided through service and network intelligence and the software systems that provide the intelligence. We look at both inside-out (order to provision, first contact resolution, long tail re-callers and churn rate) and outside-in aspects (Net Promoter Score, customer satisfaction surveys and customer perceptions), and how operators can utilize detailed data to optimize and monetize their networks.
Moderator: Kelly Hill, Reporter, RCR Wireless News
Presenter: Patrick Kelly, Research Director, Analysys Mason Ltd.
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