QoE As Competitive Advantage: Rohde & Schwarz Mobile Network Testing

Massimiliano Manneli, Senior Director of Product Management and Portfolio Strategy for the Mobile Network Testing division at Rohde and Schwarz discusses industry trends, including the incredible push of video and the transition from voice and messaging service to a diversified group of applications.

Learn about networks' drastic change to all-IP and how all of the above factors put pressure on every member of the mobile ecosystem to achieve more in tough market conditions and why this makes testing so essential.

R&S Mobile Network Testing has developed solutions to ensure maximum performance in existing and evolving networks, helping to get the best quality of experience and using it as a competitive advantage.

There’s no silver bullet to achieve that, rather it’s the combined result of several actions. For example, the cost-efficient deployment of small cells and effective introduction of the latest LTE-A features such as 4x4 MIMO. Then the successful deployment of VoLTE, VoWiFi, and video over LTE with a clearer customer satisfaction as compared to OTT players.

Learn about Rohde & Schwarz's announcements at Mobile World Congress 2016, including:

• Rohde&Schwarz and SwissQual introduce R&S®NORA - Windows-based software for measuring, analyzing and reporting network performance and the quality of mobile services
• SmartMonitor, which enables real-time verification of quality of experience of all key services as perceived by end-users with commercial devices.
• R&S technology leadership and synergies with the complete portfolio of network and device testing to pave the way to 5G

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